E-Commerce · Gaming · Morocco
Infrastructure built for a business that outgrew Instagram
The Business
MasterGaming.ma
MasterGaming sells gaming PCs, peripherals, and accessories in Morocco. It started with Instagram and WhatsApp as the primary sales channel.
Stack Used
Next.jsLaravelMySQLTailwind CSSFramer Motion
Project Type
E-Commerce PlatformCustom DashboardInventory System
Chapter 02 — The Journey
The First Contact
Client Reaches Out
MasterGaming was drowning in WhatsApp DMs. 3,000+ products, zero digital infrastructure.
Do you have RTX 4070?
Price?
In stock?
Same question again...
The Diagnosis
We Analyzed the Chaos
Audit of catalog, journey, pain points, and bottlenecks.
Time Distribution Before OIS
Manual DMs70%
Business Strategy30%
The Architecture Decision
We Designed the System
Storefront, API, and dashboard as one connected infrastructure.
Customer Storefront
Catalog•Configurator
Laravel API
Orders•Inventory
Admin Dashboard
Analytics•Coupons
The Build
Engineering the Migration
3,000+ SKUs migrated. Custom configurator built. Order pipeline automated.
0+
SKUs Migrated
0
Weeks Build
0
Data Lost
The Results
What MasterGaming Gained
From tenant of algorithm to owner of infrastructure.
BEFORE
- Sales: 1/week
- Support DMs: 50+/day
- Control: 0%
AFTER
- Sales: 1+/day
- Support DMs: ~5/day
- Control: 100%
Chapter 03 — The Product
See it. Feel it. Own it.
Every screen designed with conversion and clarity in mind.
The Storefront — Built for Browse, Optimized for Convert
The Admin Dashboard — Full Control, Zero Chaos
The PC Configurator — Guided Selection, No Support Needed
Stop being a tenant. Become the owner of your digital infrastructure.